WEEK 7 FINAL Location Project

Keywords: collage, photography, editing, video making, Screenwriting, music making, PS, process, reflection, rework

Work Content: a 20 second film(The first one total length is 1 minute, the rework one total length is 40 seconds)

Initial video link: https://m.weibo.cn/7490620122/4577213570090056

Rework Video Link: https://m.weibo.cn/7490620122/4577929670952380

— Work Preview

< Remote Hometown >
Font used:
Bebas Nene, LeckerliOne

 —A rough draft of the editing

Contains covers and music beats. The pictures inside are not the final ones.

Part of the video, with a cover design for the opening.

—Research And My Feeling About This Artist

The use of art to depict and illuminate events that have an impact on society.

Dada was an art movement formed during the First World War in Zurich in negative reaction to the horrors and folly of the war. The art, poetry and performance produced by dada artists is often satirical and nonsensical in nature.

Dada artists felt the war called into question every aspect of a society capable of starting and then Prolonging it — including its art. Their aim was to destroy traditional values in art and tocreate a new art to replace the old. As the artist Hans Arp later wrote: In addition to being anti-war, dada was also anti-bourgeois and had political affinities with the radical left.

The Founder of Dada was a writer, Hugo Ball. In 1916 he started a satirical night-club In Zurich, The Cabaret Voltaire, and a magazine which, wrote Ball, ‘Will bear The name “Dada”. Dada, Dada, Dada,1. This was the first of many Dada publications. Dada became an international movement and eventually formed the basis of surrealism in Paris after the war.

Leading artists associated with it include Arp, Marcel Duchamp, Francis Picabia and Kurt Schwitters. Duchamp’s Questioning of the Western art had a profound subsequent influence.

· Raoul Hausmann

Hausmann, a founder member of the Berlin Dada group, developed photomontage as a tool of satire and political protest. Although the ‘art critic’ is identified by a stamp as George Grosz, another member of the group, the image was probably an anonymous figure cut from a magazine. The fragment of a German banknote behind the critic’s neck suggests that he is controlled by capitalist forces. The words in the background are part of a poem poster made by Hausmann to be pasted on the walls of Berlin.

The Art Critic 1919-20
Published in:
Ronald Alley, Catalogue of the Tate Gallery’s Collection of Modern Art other than Works by British Artists, Tate Gallery and Sotheby Parke-Bernet, London 1981, pp.355-6, reproduced p.355

Take advantage of street art and the ever-changing landscape and how to take a picture to tell a story.

· Vivian Maier

Vivian Maier is taciturn, secretive and sensitive. Her use of the top of the lu to double shot, so that people can not be noticed.In her street shots, the subjects are in a state of extreme “trance” or “trance”.

And this decidedly up-close snap, with a dagger to the raw emotion of humanity, upsets all previous masters of street photography. Unlike the “vicious” male street photography masters, her street photography focuses more on the subtle expression of the characters and the human landscape.

In addition, because of her own background, Vivian Maier has photographed people on the margins of society. This made her one of the greatest documentary artists of the 1950s and 1960s.

Subversion street master nanny photographer in American

· Martin Parr

His works are humorous on a daily basis, reflecting the ordinary mediocrity and absurdity of the consumer society. His colorful photos satirize the empty games of the capital world and represent a new direction of contemporary subjective documentary.

And this seemingly gentle but actually rather “toxic” old man has been dedicated to using the camera for more than 30 years, brutally puncture the truth of life.He disdains tenderness and divides society into three parts, while entertainment, consumption and dissemination are the subjects he has been photographing for many years. He likes to create fictions out of life, and his photography is to explore various prejudices of society itself.Then, put them all together in a photograph.

His works are colorful and colorful, exaggerated and absurd at first sight, but in the end they have a dense and unexplainable impact, which can be great joy, great emptiness and occasionally the desolation of the world.

He took his shots at car shows, airplane fairs, art fairs, jewelry shows and horse races, where attendees tried to dress up and were beguiled by champagne and flowers. But in Martin Parr’s lens, there are too many cracks beneath these costumed lives, sometimes a small fly perched on the brim of a lady’s bonnet, sometimes a speck of dirt on a gorgeous gown.

Luxury

—Research Summary

Raoul Hausmann: Through the discovery and search of the surrounding social factors that may have an impact on the society, whether positive or negative, from which useful information can be extracted for artistic creation.

Vivian Maier: There is no limit to where and what kind of things you can photograph. Take advantage of everything around you and look for angles and composition to create demand.

Martin Parr: Take pictures to create a story or to reflect a social phenomenon.Use the meaning of color to contrast or express the meaning it represents.

—My Thoughts On Production

Because novel Coronavirus is attacking the world, this virus has greatly restricted human activities around the world, the once active community is no longer the same as usual.In order not to be threatened by this virus, many of the things that could be done in the past could only be done under control and on demand.

As a student in The UK, far from my family, two continents apart, we were cut off by a virus that was attacking the world.But I took advantage of that, and I reconnected that broken bond over the Internet.

In my family, I have the most contact with my little sister, and she has a certain interest in photography. So I designed and specified the plan about the Location project this time.

· The inspiration for the production was mainly the assignment about the production of Street View in the third week. At that time, I used < la La Land > and a Street scene in the film to create the story. In addition, due to the impact of COVID-19, Facing the concerns of my family, I determined the final production direction and content.
Because it is also about the creation of the location, I came up with such a production method when making the final work of this time. But this time, I just took advantage of the splicing again, and all the images were created independently.

WEEK 3 Street View
< Story in Story >
Part of the contact sheet

· The location will be set in The location of both of us and my previous residence in China.
Chongqing, Beijing and London

· The location is chosen from around us. Due to The limitation of my stay in The UK, I chose some elements that would be more convenient to shoot on both sides as the source of my pictures. The process took about three weeks and took about 96 pictures. There were 24 eventually used.
A picture with characteristics of street view / A picture contains architectural / A picture about transportation / A picture with a bright color /A picture taken from the window of home / A picture in the subway / A pictures of the sky / A picture taken inside from the bus / A picture with cool tone / A picture with food / A picture has white color / A picture with night town / A picture with light / A picture with flower / A picture with wild / A picture shoot near the road

· After shooting, use the knowledge learned in the previous weeks in school to make the production. The main use of knowledge is collage, and font design and use.
I put together the pictures I finished with my sister to make a comparison between her free activity in China and me, who is still limited abroad. I made a collage on the cover, cut out the main part of the picture with PS, and then collaged it on another picture which was used as the background. The dark-haired twin girls are from Ukiyoshi drawings in Japan, representing my sister and me respectively. The layout is based on the drawings of Alphonse Maria Mucha and the film <your name >. The idea is the same as the idea in the movie, because the connection between two people links two people who are at the same time but in different places.

Font used:
Raleway Regular, Raleway Bold, Caveat, Caveat bold, Roboto Light, Abril Fatface
Cut and paste the three sets of images above
Font used:
Cambria
Drawings and movie scenes

I studied and referred to the composition of Mucha, so I chose three more representative pictures as the background. 

Picture 1: The house was taken in a residential area in Chongqing. The picture was post-processed to deepen the lights and add color on the same floor. Then I cut out the window.This picture is mainly to express the bizarre world of the present that everything is possible.
Picture 2: The picture of the window was taken in a deserted house in Beijing. The other picture was taken at the moment I met when I was watching an exhibition in Beijing. This picture is mainly to express the situation of people in the present situation, people who stay at home for a long time without contact with the world gradually become dark, because they cannot contact with the colorful outside world, the outstretched hand is the yearning for the outside world.
Picture 3: The picture of Goose was taken by my sister in the countryside of Chongqing, and the flower shop was the shop I passed in the streets of London. This image is meant to show that people are no longer as free as they used to be under the influence of COVID-19, but this restricted activity has revived animals that were scarce or never seen before. It is a question worth pondering. Humans are confined to the fear of death, but in the quiet city, the control of nature is back in the hands of the animals.

Then I put the twins, who represent me and my sister, put it in the center of the picture. This design was inspired by the poster and movie clip of Your Name. Four people in different directions are like the stars shining in the picture. The segmented light represents COVID-19, and the segmented two images represent two worlds, and this light is opposite the person within reach. And in my picture, the twins happen to be split in two by the line.

· In the process of production, I tried a lot of collages and made a painting design for the cover. Later, I composed a piano piece for the video for about 25 seconds.

Draft ideas before starting work
A little bit about the editing process
A abandoned cover production

· And I also wrote a little short story for the video about me and my sister, which happened during our filming.

The Parts interspersed with subtitles focus on The opening title of The video and when The music is played.

The subtitles inserted in the opening credits were intended to express the impact of the epidemic on us and how we tried to resolve it.

Picture 1: This equation represents the novel Coronavirus’s impact on people’s social life. Because of this virus, none of us can return home. The following sentence expresses exactly this idea. It’s just my body in a foreign land. It’s my soul. I’m here. My soul stays in my hometown all the time.
Picture 2: The distance from Chongqing in China to London in the UK is 9967.6 km, which indicates the distance between me and my sister. The following dialogue is about how we feel about each other, because we both care about each other, so we can understand each other’s feelings.
Picture 3: As the following dialogue says, we use pictures to communicate. In this era of advanced technology, we can still see each other even though we are in a foreign land, even if it is only on the screen of the mobile phone.We made a plan to take at least one picture of the specified content every day, through which we could communicate and exchange our surroundings, hometown and life situation.

Subtitles for the music section, the story is mainly about the conversation between the two of us, and some interesting topics in general when we made the pictures.

Picture 1: This caption is accompanied by a picture of we exchanged houses in both locations and picture taken from inside the house. The subtitle represents the period when I came to the UK by plane, which is the initial period of learning, so this paragraph is about flying.
Picture 2: This caption refers to the time when I was quarantined in the UK. Since I was in a special period, so we both just took pictures of things that were easy to get to know. In this set of pictures, we chose the yellow that we both liked as the theme, and then we shared the situation of today by taking pictures of things on the street. It was during this exchange period that my sister in China told me that it was snowing in our hometown one day.
Picture 3-4: This section of subtitle refers to the time when I had been in the UK for several weeks, before the confirmed patient appeared in my dormitory. For this reason, I was restricted to go out later, so I selected some works that had been filmed in Beijing in the past as exchange content. The inspiration for writing this caption comes from the time when I came to Britain to study and play. I walked alone in the streets of Britain in summer from day to night, for me, has that kind of power.

—Reflection

· What was successful?

I finished my homework within the required production time, and had certain quality and results. And there’s still plenty of time for a second revision.
I controlled the time to about 20 seconds and skillfully used the knowledge I had learned in school to finish the homework this time. I had a very clear idea of what I wanted to do. 
Moreover, my mind is quite detached. I am not confined to the place around me, but broaden my mind and vision to the whole place that I know and can accomplish. 

· What could be Improved and how?

Since I was isolated in the dormitory in the third week, I almost had no time to go out for a long shooting, which was a great pity. Therefore, I should try to shoot a story directly if the next shooting time allows. 
Video post-editing needs to be honed, and sound recording needs to be replaced with a better device, rather than just using mobile phones for recording, because this will produce certain noise, which will affect the quality of post-production video. 
And I also need to change a typesetting method on the cover.
The time is too long, the word pause time may be extended, because too fast causes the browsing time seems not enough.

—Rework after reflection

Not reset. Just on the basis of the original feasible refinement, to solve the problems such as too long time and subtitles read unclear.

· Modified and refined the opening text screening to reduce the time taken up by the opening pieces.
· The subtitle inserted in the middle of the picture was modified, selected slower effects and increased subtitle insertion time and the size of them so that people could see more clearly.
· Some font effects have been modified to avoid too much repetition with the first video.
· Some sound effects were added in order to fill in the gaps and make the interaction more interesting.
· Sound replaces verbose text to compress video time.
· The original bilingual subtitles were removed and the English and Chinese versions were produced separately.

A lot of changes were made in the opening part
The font of subtitles has also been modified
Vampiro One

— A description about the title of the video has been modified and sorted

In the whole modification, the title part of the modification is the most.In the initial production, there were a lot of text descriptions and white space in the opening title, which not only lengthened the number of videos, not to mention increased the amount of reading in the videos with limited time, which might also cause more confusion to viewers.

Initial video opening clip
Too messy

So I changed my opening.I deleted some unimportant text descriptions and used onomatopoeia to replace them, which not only effectively saved time, but also could still roughly express what I wanted to express. For example, I originally expressed through words, and my sister and I exchanged lives through photography. In the modified video, I used the shutter sound of the camera to replace this paragraph of words.

Secondly, in the original video, I basically had no sound in the opening credits, only single text effects. Therefore, in the modification, I wrote pieces of music for the special part of the cut text and made special effects sound. For example, use the sound of turning the pages of a book to express the beginning of a movie.

The revised version is more organized and interactive

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