WEEK 4 Editorial Design

—Research

The artist is from China, and the fonts Luckytype （喜鹊造字）he and his team have created are used almost all over the world. The name of this person is called TianYu Ye （叶天宇）

· Luckytype

Simple and Complex version of magpie signature body 喜鹊招牌体简繁版

We have added a simplified version of the magpie signboard.We have traditional Chinese.

Font introduction: The signboard style is created by referring to the ancient Chinese characters of Kuiben in jiajing Period. The design pursues a simple, sincere, intimate and stylish calligraphy style of modern font.
Suitable for: Chinese style flavor of retro logo title and other text needs, such as Chinese restaurant, cultural and creative brands, milk tea food, Chinese style film subtitles, etc.

Magpie Plain (Simplified + traditional) version 9600 characters Large font Library 喜鹊直率体(简+繁体)版9600字大字库

Font introduction: regardless of, bold and bold to use lines and dough figurines to construct a large area of Chinese characters strokes, generous accumulation brings people a pleasant feeling, straightforward impression. And in the conclusion of the word when the frank and for, express the chest. Hence the name “forthright”. Each word, like a figure, leaves more room for imagination. The overall contrast is strong and simple. Words stand out and can be tasted. The combination of words is interesting and playable.
Suitable for: this font is suitable for posters, modern variety style title text requirements, suitable for animation and game titles, simple product packaging and brand image as well as retro brands, advertising titles, creative product display, etc.

Magpie Yan Calligraphy (Simplified + traditional) version 9600 characters Large font Library 喜鹊燕书体(简+繁体)版9600字大字库

Font introduction: This regular script to the Qing Dynasty five classics written ancient books for the blueprint. Is a digital tablet and iPad with computer software designed and produced by the “electronic calligraphy”. When writing with a relaxed degree of pen, stroke thick and fine transition natural, intended to retain the characteristics of regular writing, and let the font has a beautiful handwriting, curve smooth and stretch aesthetic.
Suitable for: This glyph is very suitable for all kinds of Chinese style text or title scenes, such as Chinese food, national fashion, domestic cultural creation, traditional culture related film and television derivatives, and so on.

Ten Thousand People Create 喜鹊万人造字体

It was the author’s willful idea when he was in college that thousands of people would write or doodle a different character together to complete a complete set of strange characters.

They have prepared 8000 non-repetition character CARDS, including all Chinese characters and some traditional characters, as well as English and numerical punctuation. At the scene,visitors to play randomly draw a word card and write it out. Every day, people bring with them questions like “What is a font?Curiosity came and left a stroke.